WWF Pakistan release Better Cotton Documentary

March 20, 2014 Sustainability

In October 2013, WWF commissioned a photographer and film crew to capture some stunning video and photos of the cotton workers and producers of Pakistan. Their voices tell the story of how BCI and WWF have together helped them to change the way they work with cotton, and ultimately how this has improved their lives. WWF have released this short documentary ‘Better Cotton: from farmers to retailers’, which is now available on their blog with accompanying article and insightful report by clicking here.

Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.

Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.

Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.

The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.

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WWF Pakistan release Better Cotton Documentary

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