As part of our 2030 Strategy, we launched Better Cotton Traceability at the end of 2023. We can now trace Physical Better Cotton back to country of origin, and we have ambitions for traceability back to farm.

Choosing Physical Better Cotton supports our work in providing farming communities with the tools, training, and support they need to continuously improve their practices. As market demand for deeper insight and assurance over the origin of Better Cotton grows, our priority remains helping farmers access markets and secure livelihoods from their cotton.

Better Cotton Traceability offers you:

  • A solution designed in collaboration with the cotton industry, to meet your needs
  • Access to a supply chain of over 1,800 organisations ready to source Physical Better Cotton
  • One easy-to-use online platform to manage your Mass Balance and Physical Better Cotton transactions
  • A range of chain of custody models to meet your needs
  • Support from our teams all around the world to get you started

Traceability at Better Cotton means:

  • Knowing the country of origin of Physical Better Cotton
  • Showing the journey of Physical Better Cotton to Retailer and Brand Members
  • The opportunity to unlock new market opportunities by meeting the demand for deeper insight and assurance over the origin of your product.
  • Giving the supply chain and our members another way, in addition to mass balance, to source Better Cotton and support our capacity-strengthening programmes for farmers and farming communities

The key elements of Better Cotton Traceability:

  1. Our Chain of Custody (CoC) Standard, which introduces three Physical Chain of Custody Models: segregation (single country), segregation (multi-country), and controlled blending
  2. An enhanced digital platform for data collection, known as the Better Cotton Platform (BCP)
  3. Robust supply chain monitoring and assurance processes (including certification) to check and enforce the CoC Standard
  4. Our latest Claims Framework v4.0 (published 31 January)

Are you interested in Traceability and sourcing Physical Better Cotton?

If you are a Better Cotton Retailer and Brand Member, or a Better Cotton Supplier with a BCP account, find out more from our Sourcing Physical Better Cotton page.

If you are new to Better Cotton and would like to source, find out more from our Sourcing With Mass Balance page.

If you are not a supplier, manufacturer, retailer or brand, you can contact us here.