The Adidas Group’s commitment to Better Cotton

June 17, 2013 Supply Chain

Publication from the Adidas Group Blog. June 2013.

As a pioneer member, the Adidas Group have been involved with the Better Cotton Initiative from the very beginning.The Adidas Group is also one of the funding private partners of BCI.To achieve their target of 100% sustainable cotton by 2018, Adidas have set incremental annual targets for the quantity of “Better Cotton’ that will be used: 5% by 2012; 40% by 2015; 100% Sustainable Cotton by 2018.

With all the hard work and excitement, together with their supplier base, Adidas hit their target of 5% in 2012. This will be a strong foundation going forward.

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Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.

Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.2 million licensed Better Cotton Farmers grew 5.4 million tonnes of Better Cotton.

Today Better Cotton has more than 2,500 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.

The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.

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