Publication from the Adidas Group Blog. June 2013.
As a pioneer member, the Adidas Group have been involved with the Better Cotton Initiative from the very beginning. The Adidas Group is also one of the funding private partners of BCI. To achieve their target of 100% sustainable cotton by 2018, Adidas have set incremental annual targets for the quantity of ‘Better Cotton’ that will be used: 5% by 2012; 40% by 2015; 100% Sustainable Cotton by 2018.
With all the hard work and excitement, together with their supplier base, Adidas hit their target of 5% in 2012. This will be a strong foundation going forward.
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