TED Talk: Ikea’s Steve Howard Urges Sustainable Business Practices

October 23, 2013 Sustainability

Steve Howard is a sustainability expert, who holds the job of chief sustainability officer at Ikea. In discussing cotton, he tells the story of the Better Cotton Initiative, “halving the water and chemical inputs to grow cotton and helping hundreds of thousands of farmers in the process.”

Watch the TED talk by clicking here.

Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.

Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.

Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.

The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.

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TED Talk: Ikea’s Steve Howard Urges Sustainable Business Practices

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