Better Cotton in Turkey has taken a significant step forwards in the signing of a strategic partnership agreement between the Good Cotton Practices Association (IPUD) and BCI. Founded in September 2013 as part of an ongoing effort to establish Turkey as a region for Better Cotton production, IPUD will be the stewards of Better Cotton activities in Turkey, supported by the BCI Secretariat. With the signing of the agreement IPUD commit to taking significant leadership in the implementation of the Better Cotton standard amongst Turkish cotton industry actors .

Having worked closely with the Turkish cotton sector since 2011, BCI will report on the first 2013 harvest of Better Cotton later this year. This is an innovative transition model for the implementation of Better Cotton in a country, and represents a substantial mutual opportunity to improve the efficiency and effectiveness of producing Better Cotton.