Better Cotton appoints Chief Operating Officer

BCI announces the appointment of Lena Staafgard, formerly Programme Director-Global Supply, as Chief Operating Officer reporting to Alan McClay, CEO. In her new role, Lena will oversee the global operational effectiveness of the organisation, including the supply programme.

Lena Staafgard joined BCI in 2010 as Business Director overseeing membership, fundraising, finance, HR and operations. In 2015, she transitioned to the role of Programme Director-Global Supply and was responsible for national government engagement and implementation of the Better Cotton Standard at field level in all countries of operation. Lena developed a new global fund, the BCI Growth & Innovation Fund, in partnership with IDH, the Sustainable Trade Initiative, which supports Better Cotton projects in eight countries around the globe. Prior to joining BCI, she worked for many years at Forum for the Future in London, advising the private sector on how to integrate sustainability into their business models and strategies.

“The fast expansion and ambitious plans of BCI have prompted us to strengthen the management structure of the organization with the creation of the new role of COO, overseeing global operations. We are delighted that Lena is stepping into this role, where she will be applying her skills and experience to strengthen organisational efficiency and accelerate the growth of BCI,’ commented Alan McClay, CEO of BCI, on the new appointment.

ABOUT BCI
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. In 2015, BCI trained 1.5 million farmers who produced 2.7 million MT of Better Cotton lint, equalling 12% of global cotton production.

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BCI Council Names Alan McClay as New CEO

We are pleased to announcethat ourCouncil has appointed Alan McClay to serve as the new CEO of BCI, with effect from September 28th. Alan replaces Patrick Laine who is retiring, but will continue to manage specific BCI projects during a transition period.

”We are absolutely delighted with this appointment,” commented Susi Proudman, Chair of the BCI Council (and Vice President of Global Apparel Materials at Nike, Inc.). ”Alan’s prior experience, including 25 years in senior leadership roles influencing sectoral behavior in the consumer goods industry, well-qualifies him for the challenges facing BCI. The lessons he has learned in building partnerships and delivering results at The Consumer Goods Forum and its predecessor entity will serve us well as we strive to recruit dozens of new brands and retailers to our initiative. Moreover,his recent consulting work with NGOs and companies engaging in the sustainability journey will ensure our message will resonate with our target audiences. Finally, Alan’s Cambridge, Sciences Po and London Business School educational background provides a framework of strategic thinking which will be of great utility as we grow and develop.”

”It is an honour to have been selected to lead the BCI during its next phase of growth”, said Alan McClay. ”BCI has a solid strategy in place, and a clear vision of where it wants to be in 2020. I look forward to working with the Council and leading the BCI team, in alliance with its many partners around the globe, to deliver that vision of achieving transformation in the cotton sector. BCI’s program of improved farming practices will not only contribute to the improved well-being of millions of farmers and a better environment, but also promote increased use of cotton by global brands, helping to ensure the long term viability of the sector.”

BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. To achieve this mission, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.

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