"The solution was Better Cotton," says Levi Strauss & Co.'s President and CEO

July 31, 2014 Supply Chain

In a follow-up article to his recent public talk about Levi Strauss & Co.’s commitment to sustainability, President and CEO of Levi Strauss & Co. Chip Bergh says in the Huffington Post that BCI is the solution to Levi’s “Watergrowing” process promoting sustainable cotton farming that uses less water.

Levi Strauss & Co. has been a BCI member since 2009 and became a Pioneer Member at the start of this year. They have committed to sourcing 20% of all jeans as Better Cotton by 2015.

Read the full article here.

Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.

Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.

Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.

The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.

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“The solution was Better Cotton,” says Levi Strauss & Co.’s President and CEO

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