We’re delighted to announce that Levi Strauss & Co. have become a BCI Pioneer as of January 2014.

Levi Strauss & Co. has been a BCI member since 2010, and has now become the 5th Pioneer member. They join a dedicated group of Retailers and Brands deeply committed to the success of Better Cotton, who wish to be a driving force in making Better Cotton a mainstream commodity. BCI Pioneer members are leaders in their sector and key investors in supply creation.

Becoming a Pioneer Member of BCI this year reflects our Company’scommitmentsince 2009 to transform this important commodity for company, our consumers, the 300 million people around the world who depend on it for their livelihood.”

Michael Kobori,Vice-President, Supply Chain Social and Environmental Sustainability at Levi Strauss & Co.

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