BCI Pioneer member adidas announced that in 2015 the company sourced 43% of all its cotton as Better Cotton, exceeding the originally planned 40% target. This marks the highest volume in sustainable cotton used in the company’s history.
“As a pioneer member, the adidas Group has been involved with the Better Cotton Initiative from the very beginning. It is exciting to see how Better Cotton is becoming a sustainable mainstream commodity and we will continue to increase the amount of sustainable cotton we use over the coming years,” says Frank Henke, adidas Group VP, Social and Environmental Affairs.
Upon this milestone, BCI applauds adidas’s achievement and celebrates the work of all its members. To date, BCI has over 700 members sourcing and supplying Better Cotton at all stages of the textile supply chain. Led by a group of pioneering organisations, BCI’s members can be proud of their efforts to make a responsible alternative the mainstream norm.
“We are very proud of the work we do with our members. Their commitment to BCI is extremely important to us, as it helps support the work of our farmers and drives demand for Better Cotton throughout the supply chain,” says Paola Geremicca, BCI Programme Director of Fundraising and Communications.
As a BCI Pioneer member, adidas has committed to source 100 percent ‘more sustainable cotton’ across all product categories in all its brands by 2018.