We are pleased to announce that Nike have become our 6th BCI Pioneer, having been involved in the Better Cotton movement since 2008. They join a dedicated group of Retailers & Brands deeply committed to the success of Better Cotton, who wish to be a driving force in making Better Cotton a mainstream commodity. BCI Pioneer members are leaders in their sector and key investors in supply creation. Nike have said ”As a BCI member since 2010, Nike has proudly supported farmers growing Better Cotton worldwide. Becoming a Pioneer Member reinforces our commitment to increasing the scale and availability of better material choices for the entire industry, our consumers, and the planet – it’s about changing the game.” To read more on our members, view our members map by clicking here.