Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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In the second half of 2021, Better Cotton welcomed more than 230 new members to its network as organisations across the cotton supply chain seek to collaborate to create a more sustainable future for cotton.
As well as working with partners around the world to provide training and support to more than 2.7 million cotton farmers, Better Cotton works with members across the cotton supply chain and beyond to ensure there is continuous demand and supply of Better Cotton.
New members in the second half of 2021 included 34 retailers and brands, 195 suppliers and manufacturers, and two civil society organisations. Find a full list of members who joined Better Cotton in the second half of 2021 here.
Joining Better Cotton was important to our organisation to meet our sustainability goals. We aim to continue to invest in innovations, solutions and actions to protect the natural resources of our world and increase local and global welfare. To this end, we are proud to support the implementation of more sustainable agriculture principles in cotton production by becoming a member of Better Cotton, the world’s largest cotton sustainability programme. We are committed to sourcing 10% of our cotton as Better Cotton this year and to sourcing 50% of our cotton as Better Cotton by 2026. We see our collaboration with Better Cotton as an important step in improving the working and living conditions of farmers and their families, while protecting and restoring the environment.
DeFacto
The All We Wear Group and its brands (Pepe Jeans, Hackett and Façonnable) are proud to be members of Better Cotton. This global community aims to transform cotton production across the entire supply chain, and our support will help to build a better fashion future by improving the social and environmental conditions on the ground. Our goal is therefore to source at least 50% of all our brands’ cotton products as Better Cotton by 2025.
Pepe Jeans
Fruit of the Loom, Inc.’s commitment to source more sustainable raw materials is one of our core strategies to reduce our carbon footprint. We joined Better Cotton to ensure all cotton we source is more sustainable. Through the initiative we are investing in more sustainable cotton farming practices. Today, we source 94% more sustainable cotton from the U.S., but we believe it is important to set goals targeting the remaining 6% from global sources. Our corporate goal is to source 100% of our cotton more sustainably by 2025 and our partnership with Better Cotton will help achieve this goal.
Fruit of the Loom, Inc
Better Cotton’s demand-driven funding model means that its Retailer and Brand Member sourcing of cotton as Better Cotton directly translates into increased investment in training for cotton farmers on more sustainable practices. Learn more about Better Cotton’s mass balance chain of custody model.
The two new Civil Society Members to join Better Cotton are UFAQ Development Organization (UDO), which focuses on fighting poverty, social injustice, and governance related issues in Pakistan, and The African Institute of Corporate Citizenship (AICC), which is committed to promoting responsible growth and competitiveness in Africa by changing the way companies do business in Africa.
The full list of all Better Cotton Members is available online here.
If your organisation is interested in becoming a Better Cotton Member and supporting more sustainable cotton farming practices around the globe, please visit the membership webpage, or get in touch with the Better Cotton Membership Team.
Newsletter sign-up
Do you want to know what the largest cotton sustainability programme in the world is up to? Keep up to date with the latest developments and hear from BCI Farmers, Partners and Members in the new BCI Quarterly Newsletter. BCI Members also receive a Monthly Member Update.
Leave a few details below and you’ll receive the next newsletter.
We’ve updated our Data Privacy Policy
These updates are intended to reflect changes to the Better Cotton Platform’s default sharing settings and data use in our Audit management system.
You don’t need to do anything to accept these changes – they’re effective from today, 2 April 2025.
You can read the full text by visiting our Data Privacy Policy page.
