Joining Better Cotton was important to our organisation to meet our sustainability goals. We aim to continue to invest in innovations, solutions and actions to protect the natural resources of our world and increase local and global welfare. To this end, we are proud to support the implementation of more sustainable agriculture principles in cotton production by becoming a member of Better Cotton, the world’s largest cotton sustainability programme. We are committed to sourcing 10% of our cotton as Better Cotton this year and to sourcing 50% of our cotton as Better Cotton by 2026. We see our collaboration with Better Cotton as an important step in improving the working and living conditions of farmers and their families, while protecting and restoring the environment.

The All We Wear Group and its brands (Pepe Jeans, Hackett and Façonnable) are proud to be members of Better Cotton. This global community aims to transform cotton production across the entire supply chain, and our support will help to build a better fashion future by improving the social and environmental conditions on the ground. Our goal is therefore to source at least 50% of all our brands’ cotton products as Better Cotton by 2025.

Fruit of the Loom, Inc.’s commitment to source more sustainable raw materials is one of our core strategies to reduce our carbon footprint. We joined Better Cotton to ensure all cotton we source is more sustainable. Through the initiative we are investing in more sustainable cotton farming practices. Today, we source 94% more sustainable cotton from the U.S., but we believe it is important to set goals targeting the remaining 6% from global sources. Our corporate goal is to source 100% of our cotton more sustainably by 2025 and our partnership with Better Cotton will help achieve this goal.