Strategy

Today almost a quarter of the world’s cotton is produced under the Better Cotton Standard, and 2.4 million cotton farmers have been trained in sustainable farming practices and are licensed to grow Better Cotton. Our vision of a sustainable world, where cotton farmers and workers know how to cope – with climate change, threats to the environment and even global pandemics – seems within reach. A new generation of cotton farming communities will be able to make a decent living, have a strong voice in the supply chain and meet growing consumer demand for more sustainable cotton. In December 2021, we launched our ambitious 2030 Strategy, along with the first of five impact targets. Learn more in our new video.

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