In an exclusive interview with Just Style, Better Cotton’s Chief Operating Officer, Lena Staafgard, discusses Better Cotton’s 2030 strategy, why soil health is so important, and the future of the Better Cotton Growth and Innovation Fund.

“We’ve taken the next natural step which is accelerating the rate of change and deepening our impact. So, for the first time we’re setting impact targets for the Better Cotton community. By 2030 we will deliver, through collaborations with our partners and members, tangible change across a number of critical areas for agriculture.” – Lena Staafgard, COO, Better Cotton.

Watch the full interview below.

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