Growth for Better Cotton and ABR Cotton in Brazil

Announcements Monday, June 23rd, 2014

BCI recently held its first official Partners’ meeting with Abrapa in Brasilia, which followed the successful conclusion of a Strategic Partnership Agreement between the two organisations in March of this year. As a result, all Brazilian growers of certified ABR cotton are eligible to opt-in and have ABR cotton recognised as Better Cotton from this year forward.  Tremendous progress continues to be made in bringing more Brazilian farmers on-board with the ABR and Better Cotton programmes, and the total Better Cotton lint production in 2014 is expected to increase by more than one-third compared to last year.  Not only will this contribute to the continued growth of Better Cotton in the global supply chain, but also provide Brazilian farmers with a way to better showcase their sustainability credentials.