Better Cotton today announces that Felipe Villela, Co-Founder of reNature, will give a keynote speech introducing the theme of Regenerative Agriculture at the Better Cotton Conference 2023, taking place in Amsterdam and online on 21 and 22 June.
A regenerative agribusiness entrepreneur with over a decade of experience in the sector, Felipe founded reNature in 2018 with his business partner Marco de Boer. reNature is a Dutch organisation that utilises regenerative agriculture to fight today’s most pressing challenges, including climate change, poverty, biodiversity loss, and food insecurity. Its mission is to regenerate 100 million hectares of farming land by 2035, whilst supporting 10 million farmers in this transition, representing 2% of total farmland & farmers across the globe.
reNature delivers technical assistance, monitoring and evaluation, and stakeholder engagement to farmers’ cooperatives, private companies and NGOs seeking a transition towards regenerative agriculture at scale. Its goal is to ensure access to high-quality and healthy food for the growing global population while regenerating land.
Born in Brazil, Felipe is also Strategic Advisor at the United Nations Food Systems Summit (UNFSS) and a Lead Author at the UN Environment Programme’s Global Environment Outlook for Business, contributing to Brief 3 on the role of business in transforming our food systems. A TEDx speaker, he was featured in Forbes Under 30 in 2020, and sits on the Regenerative Advisory Board of Mãe Terra. Felipe is passionate about spreading the knowledge and efficiency of regenerative agriculture within businesses, in order to foster a new nature-inclusive economical model.
Regenerative agriculture, a term which refers to practices that promote soil health and restore organic carbon in soil, is one of four key themes at the Better Cotton Conference 2023, along with Climate Action, Livelihoods, and Data and Traceability. These four themes all reflect key priorities from Better Cotton’s 2030 Strategy, and each will be introduced by a keynote speech from an internationally recognised sector expert.
We have already announced that Nisha Onta, Regional Coordinator for Asia at WOCAN, will open the conference with a keynote speech introducing the theme of Climate Action, whilst Maxine Bédat, Director of New Standard Institute, will introduce Data and Traceability. Our final keynote speaker, as well as further details on the conference themes and sessions, will be announced in the coming weeks and months.