In June 2024, Better Cotton published an action plan to address concerns about cotton production in Brazil’s Matopiba region. This followed an April 2024 report by Earthsight that raised issues related to land use, deforestation, and community impact linked to Better Cotton licensed farms in the state of Bahia.

While none of the licensed farms breached our field-level standard, and there was no direct link between these farms and the reported issues, we recognised that Better Cotton can play an important role in addressing these issues. Since then, Better Cotton has driven targeted interventions across four key pillars to address these issues. Join us six months on from our last update to learn more about our updated action plan and the progress made in the following areas:

• Engaging local communities
• Conducting due diligence at the agribusiness/large commercial farm level
• Collaborating with a multistakeholder network
• Realigning standards with ABRAPA

Register now to stay informed and be part of the conversation shaping the future of sustainable cotton in Brazil. We look forward to your participation.