- Who we are
- What we do
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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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- Where we grow
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Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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- Our impact
- Membership
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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- Associate Membership
- Civil Society Membership
- Producer Organisation Membership
- Retailer and Brand Membership
- Supplier and Manufacturer Membership
- Find Members
- Member Monitoring
- Better Cotton Platform
- myBetterCotton
- Resources – Better Cotton Conference 2022
- Complaints
- Whistleblowing
- Safeguarding
- Get Involved in the Better Cotton Programme
- Thank you for contacting us
- Better Cotton’s Data Privacy Policy
- Log in
- Members’ Area
- Request for Proposals
- Better Cotton Cookie Policy
- Web Reference
- Measuring Cotton Consumption
- How to Implement the Chain of Custody Standard
- Resources – Better Cotton Conference 2023
- Certification Bodies
- Latest
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- Sourcing
- Latest
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Making Effective and Credible Sustainability Claims
November 16, 2022
12:54 (GMT)
BCI Members – sustainability, communications and/or marketing teams – joined BCI and industry experts for a discussion on using sustainability goals in marketing and communications. In this webinar, we explored what makes effective sustainability communications and the solutions to achieving this under a mass balance chain of custody model. Attendees also had the opportunity to see new, inspiring examples of approved BCI Members’ claims.
https://vimeo.com/471360562
https://bettercotton.org/wp-content/uploads/2020/10/BCI-Webinar_Making-Effective-and-Credible-Sustainability-Claims-Webinar_22October2020.pdf
Deep Dive
Past Event
claims
claims framework
Green Claims
members only