This session is for existing members of Better Cotton and will focus on training brands on how to make Key Basic Claims, Advanced, and Product-level claims according to the Better Cotton Claims Framework v3.1. We will also cover the phase-out details and timeline of the Mass Balance on-product mark claim.

• Additionally, we will cover:
• The evolving legislation in different markets pertaining to sustainability claims
• How to communicate about Better Cotton across different channels
• What Better Cotton resources are available to you
• What makes a credible sustainability claim
• How to get in contact with us
• How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as Mass Balance (our Chain of Custody model), and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the 'Retailer and Brand Sourcing and Communications Training' session.