Better Cotton Claims Framework for Marketing and Communications Teams:
Full Training
October 18, 2022
14:00 - 15:00 (BST)
This training webinar is for Retailer and Brand Members and covers:
- A brief overview of Better Cotton
- Mass balance and why this matters for marketing
- Requirements to access Better Cotton claims
- Credibility principles of sustainability claims
- The Better Cotton On-Product Mark
This training session is aimed at both new and existing Retailer and Brand members and is suitable for sustainability professionals as well as marketing and communications teams.