Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Location: Khujand, Tajikistan. 2019. Description: Better Cotton Farmer Sharipov Habibullo delivers training to neighbouring farmers.
Together with longstanding partner IDH, The Sustainable Trade Initiative, Better Cotton has launched a new Innovation & Learning Project to seek solutions that will help Better Cotton and its Implementing Partners accelerate positive impact for cotton farmers around the world.
The Innovation & Learning Project addresses three key areas:
Focus area 1: How can Better Cotton make progress towards its 2030 strategy impact areas?
What we are looking for: Solutions that will help strengthen and make progress towards Better Cotton’s five impact areas for 2030: soil health, women’s empowerment, smallholder livelihoods, pesticides and toxicity, and climate change mitigation.
Focus area 2: How can Better Cotton support farmers adapting their lives to a changing climate?
What we are looking for: Solutions that can help us to identify, modify, and replicate (at scale) relevant climate change adaptation practices, particularly among smallholder farmers.
Focus area 3: How can Better Cotton learn more about the quality of training delivered to farmers?
What we are looking for: Solutions that can help Better Cotton and our Implementing Partners to set up strong monitoring and evaluation systems with feedback loops going back to farmers.
Proposals for any one of the three themes above may include new operational processes, field interventions, behavioural insights, or ways of delivering programme activities in such a way that it benefits more cotton farmers. Innovation also includes taking existing approaches and applying them in new ways, in new regions or in new contexts.
At Better Cotton, we are focused on delivering real impact for cotton farmers and farming communities around the world. This means continuously improving our practices, while looking for innovative solutions to cotton farming challenges. We are delighted to launch this new project in collaboration with IDH and encourage those with experience and expertise in the project focus areas to submit a proposal.
Cristina Martin Cuadrado, Programme Manager, Better Cotton
This call for proposals is open to existing Better Cotton Implementing Partners and external organisations. The deadline for submissions is 29 October 2021.
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These updates are intended to reflect changes to the Better Cotton Platform’s default sharing settings and data use in our Audit management system.
You don’t need to do anything to accept these changes – they’re effective from today, 2 April 2025.
You can read the full text by visiting our Data Privacy Policy page.
