- Who we are
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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton, the world’s largest cotton sustainability initiative, has joined the Policy Hub, a Brussels-based coalition, to contribute to key EU policy discussions.
Launched in 2019, the Policy Hub fosters technical debates on emerging regulations and convenes its network to develop collaborative, consensus-based positions to influence and align on key EU policies such as the Empowering Consumers and Green Claims Directives, the Omnibus proposal, and the Eco-design for Sustainable Products Regulation.
Hélène Bohyn, Policy & Advocacy Manager at Better Cotton, said: “Amidst the current deregulation trend, the Policy Hub is a great vehicle for industry stakeholders to come together to demonstrate and keep the momentum of all the efforts that are being invested in driving the sector towards sustainability.”
As part of the coalition, Better Cotton will offer its perspective on farm-level realities, enhancing the recognition of cotton and the role of standards in supporting the transition of the textile industry towards sustainability and circularity.
Marina Prados Espínola and Antoine Demarche, Co-Directors at the Policy Hub, said: “We are delighted to start a new chapter of collaboration with Better Cotton, whose broad expertise in agricultural practices and on-the-ground farm realities will strengthen our policy efforts at the European level.”
By adding its voice to this coalition of 40+ members, Better Cotton aims to support the representation of the broader spectrum of the textile supply chain, bringing context-specific realities to the table of EU policy discussions, whilst promoting the environmental and social sustainability attributes of cotton as a natural fibre.
As part of the Policy Hub’s Advisory Group, Better Cotton will work alongside other members such as Textile Exchange, Fashion for Good, the Social and Labor Convergence Program, the Organic Cotton Accelerator and Fair Labor Association.
Notes to Editors
- In March 2025, Better Cotton highlighted its concerns regarding proposed changes by the European Commission to cut red tape and simplify EU rules via Omnibus packages