Better Cotton launched its ambitious 2030 Strategy and the first of five impact targets at the end of 2021. Climate change mitigation and adaptation, smallholder livelihoods, soil health, women’s empowerment and pesticide use are critical focal areas where Better Cotton aims to deepen impact over the next decade.
Achieving measurable change at field level will require continued collaboration and commitment from all Better Cotton Members and Programme Partners from across the cotton sector. While all members play their part in contributing to more sustainable practices in cotton farming, Better Cotton Retailer and Brand Members drive progress through increased sourcing of more sustainable cotton.
In 2021, 260 of the world’s best-known retailers and brands collectively sourced 2.5 million tonnes of Better Cotton – a record for Better Cotton and the industry. This accounts for 10% of global cotton production1 and represents a 47% increase on 2020 sourcing volumes. This result also marks the end of Better Cotton’s mainstreaming development phase, and transition to its transformation phase.
Better Cotton’s demand driven funding model means that retailer and brand sourcing of Better Cotton directly translates into increased investment in training on better farming practices for more than 2.7 million cotton producers around the word. By integrating Better Cotton into their raw material sourcing strategies, Better Cotton Members are driving demand for more sustainable farming practices worldwide.
Whether new to the Better Cotton network, or long-standing members, thousands of organisations across the cotton sector, including retailers and brands, are contributing to transforming cotton: supporting cotton farming communities and driving sustainability in cotton farming. Find all Better Cotton Members.
To learn more about the impact of the Better Cotton programme, please see our latest Impact Report.
1 With global cotton production (ICAC) in 2020-21 cotton season at 24,303,000 MT, Better Cotton Retailer and Brand Member uptake is 10% of global production.