Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton today announces that it will be launching myBetterCotton, a new portal for Better Cotton Members, later this year. Access to the portal will be granted to Members in a phased rollout, starting mid-2023 and continuing throughout the rest of the year.
The myBetterCotton portal has been created in order to improve the Better Cotton membership experience, taking into account the responses from our 2022 Member Feedback Survey. The new portal will provide a platform for Members to connect, collaborate and network, whilst making it easier for them to engage with Better Cotton.
The myBetterCotton portal is built around four key areas:
‘My Membership’ – empowering Members to take control of their organisation’s information and keep it updated, this section will map out the onboarding process and allow Members to review and manage open or pending actions.
‘My Community’ – a space for Members to engage, collaborate and network online. Direct chat and discussion group features will offer Members the opportunity to share opinions, discuss news and talk about their successes and challenges with one another. Members will also be able to view events and webinars and register to attend.
‘My Sourcing’ – where Retailer and Brand Members can explore sourcing guidance, submit their cotton consumption and review their goals, and keep up to date with their progress towards meeting targets.
‘My Claims’ – allowing Members to explore claims guidance and facilitate submissions of marketing and communications materials for review. Members will be able to review any claims they submitted previously.
myBetterCotton is our new and exciting meeting place for Members to network and learn more about Better Cotton. Our vision is that it will help newcomers to Better Cotton blossom into seasoned Members who promote Better Cotton and believe in our mission to improve farmer livelihoods and the environment. We will share regular updates and moderate your insightful discussions and look forward to welcoming you online over the course of 2023.
Paula Lum Young Bautil, Director, Membership & Supply Chain at Better Cotton
Members will receive more information about myBetterCotton, including when they can expect to receive access to the portal, by email in the coming months.
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