Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Photo credit: Evronas/Better Cotton. Location: Istanbul, Türkiye, 2024. Description: Abdurrahim Yada from IPUD (left) and Alan McClay from Better Cotton (right) at Better Cotton Member Awards.
Member Awards celebrate the contribution of Better Cotton Members to the organisation’s growth and success
In the 2021/2022 season, Better Cotton Retailer and Brand Members sourced an impressive 2.6 million tonnes of Better Cotton, accounting for more than 10% of the global cotton production.
Recipients include Walmart, John Lewis Partnership, Cotton Egypt Association and more
Better Cotton announced today the recipients of its 2024 Member Awards. This year’s awards – presented by Alan McClay, CEO of Better Cotton and Eva Benavidez Clayton, Senior Director of Membership and Supply Chain – honoured members who have made an outstanding contribution to the cotton industry.
In the 2021/2022 season, Better Cotton Retailer and Brand Members sourced an impressive 2.6 million tonnes of Better Cotton, accounting for more than 10% of the global cotton production.
The ceremony took place during a dinner cruise along the Bosphorus as part of the two-day Better Cotton Conference in Istanbul, Türkiye, which gathered over 200 industry representatives to discuss ‘accelerating impact’ at field level.
It’s a great privilege to once again host our Member Awards and celebrate the dedication and unrelenting efforts of our partners. Transformative change within the cotton sector is predicated on collaboration at all levels, and as Better Cotton’s network continues to grow it’s important that we take stock of the progress we continue to make as an industry.
Alan McClay, CEO at Better Cotton
The 2024 Better Cotton Member Award Winners are:
The Top Contributor Award, in recognition of the organisations with the highest uptake of Better Cotton relative to their use of the material, went to:
Walmart, for its significant uptake of Better Cotton in the large to very large member category
John Lewis Partnership, for its significant uptake of Better Cotton in the very small to medium sized member category
The Sourcing Award, in recognition of cotton traders and intermediaries who processed the highest volume of Better Cotton, went to:
Cargill Commodities, for its role in sourcing the highest volumes of Better Cotton in the cotton trader category
Vicunha Têxtil, for its role in sourcing the highest volumes of Better Cotton in the intermediary category
The Impact Storyteller Award, in recognition of the organisation whose field-level insights generated the most interest on the Better Cotton website in the past 12 months, went to:
Cotton Egypt Association, for featuring a story which shone a light on the people behind Better Cotton’s growing programme in Egypt, exploring the work underway to expand sustainable cotton production in the Nile Delta.
The Innovators Award, in recognition of the organisation for positively impacting farmers, fostering sustainable practices and improving livelihoods, went to:
CABI, for its multifaceted work in Pakistan which has included the creation of a national organic agriculture policy for Pakistan that is currently being assessed by the country’s Ministry of Food Security and Research. If approved, the policy is expected to strengthen and build bridges between stakeholders working to promote sustainability.
The Outstanding Contribution Award, in recognition of Member organisations and their commitment to cotton farming communities, went to:
İyi Pamuk Uygulamaları Derneği (IPUD), for implementing Better Cotton’s activities in Türkiye since 2013.
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We’ve updated our Data Privacy Policy
These updates are intended to reflect changes to the Better Cotton Platform’s default sharing settings and data use in our Audit management system.
You don’t need to do anything to accept these changes – they’re effective from today, 2 April 2025.
You can read the full text by visiting our Data Privacy Policy page.
