We are excited to announce that BESTSELLER have become the newest Member of the Better Cotton Fast Track Program (BTFCP). One of Europe’s largest fashion brands, BESTSELLER has been a member of the Better Cotton Initiative (BCI) since 2011 and are now stepping up their commitment to sourcing more Better Cotton.
The BCFTP was set up in 2010 through the sustainable trade initiative and leading NGO’s to channel funds directly to farmer training and capacity-building programs designed around the Better Cotton Standard. This allows BCI and its partners to reach more regions, train more farmers and produce more Better Cotton, dramatically accelerating the scale up of Better Cotton worldwide.
To read BCFTP’s announcement on their newest member, click here.