- Who we are
- What we do
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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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- Where we grow
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Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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- Our impact
- Membership
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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- Associate Membership
- Civil Society Membership
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- Find Members
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- myBetterCotton
- Resources – Better Cotton Conference 2022
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- Web Reference
- Measuring Cotton Consumption
- How to Implement the Chain of Custody Standard
- Resources – Better Cotton Conference 2023
- Certification Bodies
- Latest
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- Sourcing
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Let us help you find what you’re looking for
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The Better Cotton Initiative announces a new on-product mark, which allows BCI members to demonstrate their commitment to responsibly sourced Better Cotton directly on the products they sell.
”We’re thrilled to launch our first on-product mark. We expect demandfor more sustainable cotton toincrease as consumers learn more about BCI, taking uscloser to our 2020 target of30% ofglobal cotton production,” says Paola Geremicca, Director of Fundraising and Communications.
In addition to off product messaging, the BCI on-product mark showcases members’ commitment to responsibly grown cotton.The on-product mark will be the BCI logo accompanied by a text claim, such as: ”We partner with the Better Cotton Initiative to improve cotton farming globally.” Together with our logo, the commitment claim will be used to explain and substantiate the mark for the consumer.
At this stage, the BCI logo and claim will represent Mass-Balance Chain of Custody or traceability requirements and will not imply Better Cotton content. Mass-balance traceability does not require physical segregation of the Better Cotton fibre along the supply chain. Instead, actors in the supply chain record the number of Better Cotton Claim Units (BCCUs) they’ve received with a product such as yarn, and allocate these units to the product sold to next actor, such as fabric, so that the amount ”allocated” does not exceed the amount ”received.”
BCI’s aim is to transform cotton production worldwide by developing Better Cotton as a mainstream commodity. The BCI on-product mark contributes to that mission, helping to influence the choices people make when buying cotton products.
To learn more about BCI and the on-product mark, visit our website or contact the Communications Team.