Cotton is used by nearly everyone across the world on a daily basis. Today, on World Cotton Day 2020, we are taking the opportunity to celebrate the cotton farming communitiesat the heart of the industry, and at the heart of the Better Cotton Initiative,who work tirelessly to bring us this incredible natural fibre.

Promoting and embedding sustainability within cotton farming is more essential than ever. The Better Cotton Initiative exists to improve farmer livelihoods through the adoption of more sustainable practices. This past year has been challenging, but every crisis carries an opportunity. I applaud all the cotton farming communities around the globe that have adapted and persevered, and on World Cotton Day, I would like to thank them for their invaluable contributions to the sector.” – Alan McClay, CEO, BCI.

Follow the link below to hear from BCI Farmers from around the globe as they share their stories and details on how they are embedding sustainability into their farming practices.

Meet the BCI Farmers

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