Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton has announced the renewal of its standard recognition agreement with ABRAPA, the Brazilian Cotton Growers’ Association.
The agreement comes into effect retroactively from October 2024 to October 2025 and will automatically renew for an additional three years should all requirements be met.
Since 2014, ABRAPA’s Responsible Brazilian Cotton (ABR) Programme has been recognised as equivalent to the Better Cotton Standards System (BCSS), enabling domestic farmers to sell their cotton as ‘Better Cotton’ in national and international markets.
In the 2023/24 cotton season, the 440 Brazilian farms who were awarded ABR certification produced more than three million metric tonnes of Better Cotton. This means that ABR/Better Cotton-certified cotton represents more than 83% of Brazil’s total cotton production.
Better Cotton requires Strategic Partners to periodically reassess and, where necessary, realign their standards with the BCSS to maintain standard equivalence. This ensures that both standards evolve to continually support cotton farmers in meeting market demand for more sustainable cotton.
The new standard recognition agreement reflects a continued alignment of the Better Cotton Standards System and the ABR Programme.
Notes to Editors:
Better Cotton Strategic Partners operate equivalent sustainable cotton programmes that align with and are benchmarked against the Better Cotton Standard.
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