Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Photo credit: Better Cotton. Location: Islamabad, Pakistan, 2024. Description: Better Cotton and the Federation of Pakistan Chambers of Commerce and Industry sign Memorandum of Understanding.
Better Cotton Pakistan has signed a Memorandum of Understanding (MoU) with the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) to amplify the benefits and accelerate the uptake of Better Cotton across the country.
The FPCCI oversees more than 270 domestic trade bodies relating to national trade and services. Its expertise lies in promoting economic activities and safeguarding the interests of the private sector, which it does through close and constant dialogue with the country’s government.
A key point of this collaboration will be Better Cotton Traceability, which launched in November 2023 after three years of research and development alongside fashion and textile stakeholders.
The FPCCI will support Better Cotton Pakistan in the national rollout of traceability, as supply chains adapt to meet increasing demands for transparency and the requirements of emerging legislation.
Better Cotton will provide training to the FPCCI on its new Chain of Custody Standard, which suppliers that wish to trade Traceable Better Cotton must comply with in order to participate in the product’s chain of custody.
Better Cotton Pakistan will work to accelerate capacity strengthening in the country in order to meet industry expectations and export targets.
In turn, the FPCCI will promote the mission statement and uptake of Better Cotton among its members, communicating the advantages of more sustainable cotton production both at field level and within supply chains.
Earlier this month, Better Cotton Chief Operating Officer, Lena Staafgard, and the Director of Better Cotton Pakistan, Hina Fouzia, joined the FPCCI’s President Atif Ikram Shiekh at an event in Islamabad to formalise the agreement.
This partnership has been forged at an opportune time for Better Cotton Pakistan, as we look to scale the availability of Traceable Better Cotton and in-country compliance with our Chain of Custody Standard. The FPCCI’s trade expertise and relationships with government will be a key lever as we look to advance this area of our work and promote its benefits both domestically and globally.
Hina Fouzia, Director of Better Cotton Pakistan
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