Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton today announces that Maxine Bédat, Founder and Director of New Standard Institute (NSI), will give a keynote speech on the theme of Traceability and Data at the Better Cotton Conference 2023, taking place in Amsterdam on 21 and 22 June.
New Standard Institute is a think-and-do tank using data to drive accountability in the fashion industry. The non-profit organisation fosters collaboration between citizens and leading researchers to ensure that the fashion industry is more sustainable, ethical, and equitable. Maxine has been a driving force behind the Fashion Act, a ground-breaking piece of regulation which NSI is working to get passed in New York, aiming to hold companies in the fashion sector accountable by introducing mandatory social and environmental due diligence.
Maxine is the author of the book, UNRAVELED: The Life and Death of a Garment, a Financial Times Book of the Year. Prior to NSI, she co-founded and was the CEO of Zady, a fashion brand and lifestyle destination creating a transparent and sustainable future for the apparel industry. She has also been recognised by Fast Company in its Most Creative in Business, Business of Fashion’s BoF 500, the definitive index of people shaping the global fashion industry, and Oprah’s Super Soul 100, for leaders elevating humanity.
As the industry turns from commitment to action, data and traceability will be central. I’m looking forward to joining the Better Cotton Conference to come together, share, align and get energised for the critical work ahead.
Maxine Bédat
Traceability and Data is one of the Better Cotton Conference 2023’s four key themes, along with Climate Action, Livelihoods, and Regenerative Agriculture. Each of these themes, which highlight key priorities from Better Cotton’s 2030 Strategy and for the cotton sector at large, will be introduced by a keynote speech from an internationally recognised thought leader.
We recently announced that Nisha Onta, Regional Coordinator for Asia at WOCAN, will open the conference with a keynote speech introducing the theme of Climate Action. The two remaining keynote speakers, as well as further details on the conference themes and sessions, will be announced in the coming weeks and months.
To find out more about the Better Cotton Conference 2023 and sign up for tickets, head to this link. For more information, please contact [email protected]
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