Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton makes Commitment to Action at the Clinton Global Initiative 2022 Meeting.
Photo Credit: BCI/Florian Lang
Better Cotton today announced that it is looking to work with smallholder farmers to pioneer an insetting mechanism to promote and incentivise sustainable agricultural practices. The organisation is hoping to develop a cotton-specific carbon insetting accounting framework to be integrated into the Better Cotton traceability platform.
The announcement was made at the Clinton Global Initiative (CGI) meeting in New York. CGI convenes global and emerging leaders to create and implement solutions to the world’s most pressing challenges. Better Cotton is now looking to partner with businesses and funders to make the plan a reality.
Better Cotton’s traceability system is due to be launched in 2023, and would provide the backbone for the insetting mechanism. Once implemented, the insetting mechanism would enable retail companies to know who grew their more sustainable cotton, and allow them to incentivise farmers directly with credits.
Until now, it has been impossible to build a carbon insetting mechanism to reduce GHG emissions in the cotton supply chain at scale. Farmer centricity is a key pillar of Better Cotton’s work, and this solution ties into the 2030 Strategy, which lays the foundation for a strong response to climate threats within the cotton value chain, and mobilises action for change with farmers, field partners and members.
To launch Better Cotton’s Commitment to Action, Better Cotton COO, Lena Staafgard, will attend the CGI meeting on 19th September 2022. The event will showcase the initiatives of organisations working towards climate resiliency, and will feature a video of Alia Malik, Senior Director of Data and Traceability at Better Cotton, introducing Better Cotton’s innovative solution.
We are pleased to be a part of the CGI community. This will amplify our work with smallholder farmers, and ultimately help us achieve our goals of enabling farmers to profit from implementing more sustainable practices in cotton growing. It will also allow to further build the business case for traceability up and down the supply chain and enable brands to have more insight in to who grows the cotton in their products.
Do you want to know what the largest cotton sustainability programme in the world is up to? Keep up to date with the latest developments and hear from BCI Farmers, Partners and Members in the new BCI Quarterly Newsletter. BCI Members also receive a Monthly Member Update.
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The Better Cotton Living Income Project: Insights from India
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We’ve updated our Data Privacy Policy
These updates are intended to reflect changes to the Better Cotton Platform’s default sharing settings and data use in our Audit management system.
You don’t need to do anything to accept these changes – they’re effective from today, 2 April 2025.
You can read the full text by visiting our Data Privacy Policy page.
