BCI Members – sustainability, communications and/or marketing teams – joined BCI and industry experts for a discussion on using sustainability goals in marketing and communications. In this webinar, we explored what makes effective sustainability communications and the solutions to achieving this under a mass balance chain of custody model. Attendees also had the opportunity to see new, inspiring examples of approved BCI Members’ claims.

https://vimeo.com/471360562

https://bettercotton.org/wp-content/uploads/2020/10/BCI-Webinar_Making-Effective-and-Credible-Sustainability-Claims-Webinar_22October2020.pdf