Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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Better Cotton has launched a two-year pilot project in Côte d’Ivoire to boost cotton farming communities’ access to essential, quality healthcare services and create a replicable model for marginalised groups around the world.
The pilot project will build an accessible, community-tailored health programme for an initial 8,000 people. In Côte d’Ivoire, 46% of the population lives below the poverty line, and the country has some of the lowest health metrics in West Africa.
Farmer health and well-being are essential to supporting sustainable agriculture. We have the opportunity to remove healthcare barriers for farming communities to create a real, positive impact. I’m confident that with the support of a very committed network of partners, we can drive change in Côte d’Ivoire and beyond.
Maria Kjaer, Smallholder Livelihoods Manager at Better Cotton
Better Cotton has teamed up with its Programme Partner in Côte d’Ivoire, SECO – a subsidiary of Olam Agri – and Elucid, a social enterprise, to create a unique ecosystem that fosters both health outcomes and cost savings.
The two-year project will introduce Elucid’s digital healthcare platform to some of the country’s farming regions to enrol cotton farmers and connect them with local accredited healthcare providers. Elucid’s platform will ensure secure payments and enable user feedback, providing local healthcare services with a tool that can help them improve their plans.
With this project, we are bringing our healthcare model to cotton farmers by strengthening the capacity of agricultural producer organisations. This will ensure that farmers can access essential and emergency care without financial hardship. Building on our success in the cocoa and coffee sectors, we aim to show that investing in healthcare not only improves farmer well-being but also strengthens cotton supply chains and creates lasting impact for communities.
Samuel Knauss, Managing Director and Co-Founder of Elucid
At SECO, we are committed to improving the well-being of cotton farmers by pioneering a tailored health insurance model for the sector. This initiative is a crucial step in ensuring they have access to essential healthcare. This project shall serve as a reference for the industry, particularly as Côte d’Ivoire advances the implementation of its Universal Health Coverage programme. Through this partnership with Better Cotton and Elucid, we aim to create a lasting, scalable impact for farming communities.
Jean-François Touré, Vice President & Managing Director of SECO
Better Cotton and its project partners will engage agricultural producer organisations (APOs) to promote local ownership of the platform, streamline uptake among communities, track its use, and ensure it addresses relevant challenges.
Successful implementation will increase the number of farmer households under social protection, remove barriers to healthcare and unlock opportunities for sustained investment in the service beyond the project’s end date.
By creating a working model for health programmes in the cotton sector, Better Cotton can not only contribute valuable learnings to other commodities and regions, promoting more sustainable agricultural practices across sectors, but also present valuable data on the correlation between health outcomes and farmer incomes.
Notes to Editor
General:
For interview requests, please contact Chris Remington ([email protected]).
The project has been funded by Better Cotton, ISEAL and Olam Agri.
Funding will cover healthcare for the platform’s users over the two years.
The project marks the introduction of Elucid’s digital platform to Côte d’Ivoire cotton sector.
This project was made possible thanks to a grant from the ISEAL Innovations Fund, which is supported by the Swiss State Secretariat for Economic Affairs SECO and UK International Development from the UK government.
Côte d’Ivoire:
Despite the Government of Côte d’Ivoire adopting a national social protection strategy and Universal Health Coverage law mandating enrolment in 2019, only 27% of people enrolled in 2024 and only around 5% are actively accessing care through the system.
Agricultural producer organisations in Côte d’Ivoire are embedded within local farming communities and already have established relationships with farmers, providing a strong foundation to support the delivery of the project.
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