2024 Wrapup
2024 Highlights: Reflecting on a Year of Progress

As 2024 draws to a close, it’s the perfect time to look back on another year of progress in supporting the more equitable and sustainable production of cotton. Join us as we celebrate and look forward to another year of innovation.

Traceability
Better Cotton Traceability Turns One!

One year on from the launch of Better Cotton Traceability, we took a look back at some of the key milestones that we have achieved in our first year.

Annual Report 2023-24
Better Cotton Launches 2023-24 Annual Report

We’re pleased to launch our Annual Report, showing that 5.47m MT of Better Cotton were produced in the 2022-23 season, representing 22% of global volumes.

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What is Better Cotton?

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Better for
Smallholders

…using the knowledge, support and resources we provide to grow cotton – and other crops – more sustainably

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Better for
Farm Workers

…who benefit from improved working conditions and a higher standard of living

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Better for
Farming Communities

…where inequalities are confronted and women become more empowered.

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Better for
large farms

…whose investment in sustainability is recognised, ensuring they can meet buyers’ demands and safeguard their markets.

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Better for
suppliers and manufacturers

…that understand when they meet customer demand for sustainably-sourced products, they grow their businesses.

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Better for
retailers and brands

…who can combine stable, long-term sources of sustainable cotton with doing the right thing (for both people and planet).

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Better for
consumers

…who, from a glance at a logo,
know their clothes are also made with moral fibre.

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Better for
civil society organisations

…that can use our platform to continue the drive for more ethical and more transparent behaviour across the sector.

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Better for
donors

…because all their funding goes straight to the farms and communities where it can have a real impact.

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Better for
governments

…that can draw on our expertise and resources to plot a nationwide path to sustainability

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Better for
the world

…that we all live in and must all take better care of.

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Better for
The journey

…to a truly sustainable future continues. There will be no let-up. It’s the only way we can all be part of something better.

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A membership that spans the cotton sector

Join a network of more than 2,700 members around the world

Civil Society

Any not-for-profit organisation that serves the public interest and common good, connected to the cotton supply chain.

Producer Organisations

Any organisation that works with or represents cotton producers, like cotton farmers and farm workers.

Suppliers and Manufacturers

Suppliers and Manufacturers

Any commercial organisation in the supply chain, from the farm gate up to the shop door; from processing, to buying, selling, and financing.

Retailers & Brands

Retailers and
Brands

Any consumer-facing commercial organisation, but especially ones in apparel, home, travel and leisure.

Associate

Associates

Any organisation that doesn’t belong to one of the other categories but is committed to Better Cotton.

Latest

Events

Upcoming featured events hosted by Better Cotton, from our calendar

January 21, 2025
14:0016:00 (UTC+3)

Supplier Training Programme: Turkish

Online

February 11, 2025February 13, 2025

Better Cotton Programme Partner Meeting

Penang, Malaysia

February 18, 2025
14:0016:00 (UTC+3)

Supplier Training Programme: Turkish

Online

Reports

Annual Report 2023-24

In just 15 years, Better Cotton has aligned more than a fifth of the world’s cotton with our standard and helped farmers and farming communities thrive. Last year, 2.13 million Better Cotton farmers produced 5.47 million tonnes of Better Cotton, or 22% of the world’s cotton production.

Read the 2023-24 Annual Report and discover how we’re taking the next strides on our mission to support the production of more equitable and sustainable cotton at farm level.

India Impact Report 2023

India has been a pioneering force within the Better Cotton Programme since its first Better Cotton harvest in 2011, and now has the largest number of farmers participating in the Better Cotton Programme.

Our India Impact Report examines data from the 2014-15 to 2021-22 cotton seasons, as well as programmatic information up to 2023, and identify trends in the results of Better Cotton in India. 

Stories

US Farmers & Experts Unite to Champion Soil Health for Sustainable Agriculture
Zapping Away at Convention: Taking the Long View with Organic Cotton
Soil Health, Biodiversity and Climate Resilience – Esma and Ismail Bulut’s Story
From Diamond Mines to Organic Fertilisers – How a Family Tragedy Led to Natural Farming
Growing Resilience: a Woman Worker Navigating Climate Challenges in Pakistan
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Better Cotton Members

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