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In just over 10 years we have become the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment.
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Better Cotton is grown in 22 countries around the world and accounts for 22% of global cotton production. In the 2022-23 cotton season, 2.13 million licensed Better Cotton Farmers grew 5.47 million tonnes of Better Cotton.
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Today Better Cotton has more than 2,700 members, reflecting the breadth and diversity of the industry. Members of a global community that understands the mutual benefits of sustainable cotton farming. The moment you join, you become part of this too.
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The founding premise of Better Cotton is that a healthy sustainable future for cotton and the people that farm it is in the interests of everyone connected with it.
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This is an old news post – to read the latest about Better Cotton traceability, please click here.
In our effort to continuously drive increased traceability for Better Cotton, we are introducinguser accounts for fabric mills to the Better Cotton Tracer. Initially, this will be run as a pilot. The change will mean that for the first time fabric mills will bepart of the Better Cotton chain of traceability, allowing BCI retailers and brands to trace their cotton purchases more accurately and transparently.
In 2013, BCI, in partnership with ChainPoint, introduced an online traceability platform for use by ginners, spinners and retailers to record purchases and sales of Better Cotton – the Better Cotton Tracer.
The new pilot category gives fabric mills access to the Better Cotton Tracer for one year. This access will allow retailer members of BCI to track the use of Better Cotton more easily as it moves through the supply chain, increasing transparency. In some cases, retailers will have full visibility from field to fabric for the first time. The updates to the system will not yet give the option of “Better Cotton Products,’ but do take BCI one step closer to the possibility of full physical traceability becoming an option for Retailer and Brand Members in 2016.
Ruchira Joshi, BCI Director of Programmes – Demand, says: ”BCI aims to recruit 250 fabric mills as users in 2015, before assessing the success of the fabric millpilot category. We hope that by extending the use of the Better CottonTracer across different actors, BCI will contribute to more trusting relationships between these actors and a more transparent cotton sector as a whole.”
More details are available from BCI’s Membership Team by contacting [email protected]