Better Cotton, because the world deserves Better

Cotton is arguably the world’s most important natural fibre.
It’s used in food, bedding, medical supplies and – of course – cotton is a staple of the clothing industry. It’s a renewable resource….but only if we manage our resources responsibly.

Damaging crop protection practices, water abuse, diminishing soil fertility and unhealthy practices such as child or forced labour — these all pose threats to the sustainability of the cotton industry and the livelihoods of the farming communities that depend on this valuable crop.

A few years ago, a group of people from top organisations around the world came together to figure out what could be done. Because something had to be done. “There has to be a better way”, they said.

It turns out there was. And is.

It’s called Better Cotton.

 

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