Fact #7 – Marketing Claims
Any marketing claims that BCI Members make about Better Cotton must be in accordance with the BCI Claims Framework, which stipulates how members can communicate. Any custom claims and all on-product communications must be reviewed by the BCI Communications Team and approved before they can be released publicly. We strive to ensure that all claims are credible, accurate and do not mislead consumers. BCI does not allow any claims about the physical content of an end product.