Our Aim and Mission


BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.


The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

BCI connects people and organisations from across the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.

Click here to read more on the story so far, and what makes BCI unique.