Better Cotton Claims Update

To learn more about our current work on claims and contribute to the conversation, register here for this Retailer and Brand Member webinar in which we will cover:

  1. The new myBetterCotton platform and the online claims approval process
  2. Annual update to the Better Cotton Claims Framework (V3.1)
  3. Claims monitoring and compliance
  4. Retailer and Brand Members’ feedback
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Better Cotton Claims Training for Marketing Teams

This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton.

We will cover:

– How to credibly communicate about Better Cotton across different channels

– What Better Cotton resources are available to you

– What makes a credible sustainability claim

– How to get in contact with us

– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model), and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Retailer and Brand Sourcing and Communications Training’ session.

Read more

Better Cotton Claims Training for Marketing Teams

This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton.

We will cover:

– How to credibly communicate about Better Cotton across different channels

– What Better Cotton resources are available to you

– What makes a credible sustainability claim

– How to get in contact with us

– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model), and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Retailer and Brand Sourcing and Communications Training’ session.

Read more

Better Cotton Claims Training for Marketing Teams

This session is for existing members of Better Cotton, and will focus on training brands on how to be making credible Advanced and Product-level claims about Better Cotton.

We will cover:

– How to credibly communicate about Better Cotton across different channels

– What Better Cotton resources are available to you

– What makes a credible sustainability claim

– How to get in contact with us

– How to get your Better Cotton claims approved

We will not be covering more fundamental aspects of Better Cotton claim, such as mass balance (our Chain of Custody model), and claims eligibility. If you wish to attend a session that covers these topics, please sign up for the ‘Retailer and Brand Sourcing and Communications Training’ session.

Read more

Multistakeholder Event – West & Central Africa

This event is a valuable opportunity for a variety of stakeholders in the region to come together to exchange ideas, discuss sustainability challenges and opportunities, and learn more about Better Cotton plans in the region. It will also include donor interaction to identify opportunities for collaboration.

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