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Under the supervision of the Director of Membership & Supply Chain, the US Membership Manager has regional responsibilities for North America. The US Membership Manager will matrix report to the US Programme Manager. The overall accountability and outcome of this role is to have strong member relationships, manage organisations wanting to join Better Cotton, position Better Cotton in relation to market realities and changing policy in North America, promote Better Cotton in own and/or third party events, and increase the recognition of the Better Cotton programme in the US. The ideal candidate will effectively manage related projects and process improvements, and a US team budget, as well as will be responsible for some line management of junior staff.
The role requires key account management experience, a disciplined approach to CRM systems and sales and marketing experience for promoting Better Cotton appropriately.
The US Membership Manager will contribute to strategic stakeholder engagement in the US and maintain intelligence relating to policy changes, industry stakeholders and engagement, and keep updated with trade news. Our ideal candidate will bring insights to strategic supply and demand planning in Better Cotton.
The role involves regular interaction mainly with apparel and fashion retailers and brands, but also with other commercial members of Better Cotton (big traders and spinners), essential for driving uptake of Better Cotton and generating related volume-based fees as members source Better Cotton. Volume-based fees are re-invested into the Better Cotton field implementation programme in the form of farmer support and capacity building, to assure deepening impact as Better Cotton works towards its 2030 Strategic goals. This position specifically supports achievement of 2.7 M metric tons of Better Cotton uptake by Retailer and Brand members in 2022 – an increasing annual target as we build demand, so the ability to convincingly communicate the business case for sustainable cotton to all types of stakeholders in the commercial sector is key.
This position requires an experienced, skilled professional wanting to consolidate previous successful commercial sales, marketing, and sustainability / CSR experience, to work across a more sustainable commodity as it transforms the sector. The role is suitable for a self-motivated, positive, dynamic, engaging, and service-oriented individual able to inspire and guide companies in adopting and committing long term to the Better Cotton programme. Better Cotton is seeking members who are proud to act as ambassadors for Better Cotton, and who engage and transform the global market to source Better Cotton. Being based permanently on the East Coast of the US will be very important.