Media & Content Manager

Are you purpose-led and ready to embark on a journey to shape the future of sustainable cotton? Join us at Better Cotton as Media & Content Manager and lead a team responsible for delivering high-impact communications for the world’s largest cotton sustainability initiative – we support more sustainable farming practices and farm livelihoods for nearly 3 million farmers in the Better Cotton network in 23 countries around the world.

The mission of the Communications team is to engage targeted audiences, enhance Better Cotton’s brand and thought leadership and amplify its impact. Led by the Director of Communication, the team comprises four key sub-functions – Events, Media & Content, Stakeholder Communications, and Policy & Advocacy. As a cohesive unit, we serve as a hub of excellence, ensuring seamless coordination across various functions, techniques and platforms in alignment with the global communications strategy.

The key aspects about the role are:

• Ensuring the success of Better Cotton’s strategic plan by communicating the organisation’s work, profile and values to the global, regional, national media as well as social media in alignment with management and country leads.
• Driving media (traditional and digital) coverage which raises the profile, reputation, credibility and influence of Better Cotton, its experts and messages.
• Collaborating with the Events, Stakeholder and Policy & Advocacy roles to maximise opportunities.
• Working with the Sr Communications Manager, Communications Director and other leadership to further Better Cotton’s credibility and reputation amongst a diversified group of stakeholders via the media and social media engagement.