What is unique about Better Cotton?

Better Cotton is different from other initiatives in a number of ways:

  • it addresses sustainability holistically, combining environmental, social and economic issues in one integrated programme
  • its goal is to transform mainstream cotton production
  • BCI is committed to measuring the impact of Better Cotton at farm level
  • it engages and supports all cotton supply actors, from producers to retailers
  • BCI provides a central digital repository of Better Cotton bales with unique bale