What is unique about Better Cotton?
Better Cotton is different from other initiatives in a number of ways:
- it addresses sustainability holistically, combining environmental, social and economic issues in one integrated programme
- its goal is to transform mainstream cotton production
- BCI is committed to measuring the impact of Better Cotton at farm level
- it engages and supports all cotton supply actors, from producers to retailers
- BCI provides a central digital repository of Better Cotton bales with unique bale