37 Civil Society Organisations, Together with More Than 350* Brands, Are Now Committed to Supporting Cotton Farmers through the Better Cotton Initiative

Announcements Tuesday, July 31st, 2018

Q2 2018 Update: The Better Cotton Initiate (BCI) welcomed Takko Holding GmbH (Germany), Target Australia Pty Ltd (Australia), Coolinvestments Group (the Netherlands) and Task International BV (the Netherlands) as the newest Retailer and Brand Members to join BCI in the second quarter of 2018.

BCI also welcomed new civil society organisations Sawera Foundation (Pakistan), Aga Khan Rural Support Programme (India), Responsible Sourcing Network – a project of As You Sow – (United States), Rural Business Development Centre (Pakistan) and Centers For International Projects Trust (India).

What it means to be a BCI Retailer and Brand Member
BCI Retailer and Brand Members are committed to supporting a more sustainable future for cotton production. They pay a fee to BCI based on the amount of cotton they source as Better Cotton** . This fee is invested into training 1.6 million BCI Farmers on more sustainable agricultural practices like reducing inputs (water, pesticides) and addressing gender equality and child labour issues.

What it means to be a BCI Civil Society Member
Civil Society Members are progressive not-for-profit organisations who are taking decisive steps towards securing a more sustainable future for cotton production by partnering with the Better Cotton Initiative.

* BCI’s 95 Retailer and Brand Members represent more than 350 individual brand names. For example, BCI Member H&M Hennes & Mauritz AB represents 8 brands: H&M, COS, Weekday, Cheap Monday, Monki, H&M Home, & Other Stories and ARKET. See all BCI Members here.

** BCI uses a supply chain model called Mass Balance. As cotton moves through the supply chain and is converted into different products (for example, yarn, fabric and garments), credits are also passed along the supply chain. These credits represent volumes of Better Cotton a BCI Retailer or Brand Member has ordered. We define this as ‘sourcing’ Better Cotton. Sourcing volumes are tracked by BCI’s online sourcing platform. Physically traceable Better Cotton does not end up in the hands of the retailer that placed the order; however, the farmer benefits from the demand for Better Cotton in equivalent volumes to that ‘sourced’. Remember, knowing where the Better Cotton ends up does not benefit BCI Farmers. A brand cannot claim that a product they sell physically contains Better Cotton.