TED Talk: Ikea’s Steve Howard Urges Sustainable Business Practices

press Wednesday, October 23rd, 2013

Steve Howard is a sustainability expert, who holds the job of chief sustainability officer at Ikea. In discussing cotton, he tells the story of the Better Cotton Initiative, halving the water and chemical inputs to grow cotton and helping hundreds of thousands of farmers in the process. Follow the link here to watch the TED Talk in full.