Better Cotton Fast Track Program
A major partner to speed up the production of Better Cotton is the Better Cotton Fast Track Program. The Sustainable Trade Initiative (IDH) together with leading brands, ngos and other funders have set up this program. It channels funds directly to farmer training and improvement programs, all designed around the Better Cotton standard. This allows BCI and its partners to reach more regions, train more farmers and produce more cotton. The aims is that – by 2015 – Better Cotton farmers will be producing well over 1 million metric tonnes of Better Cotton thanks to the Better Cotton Fast Track Program. The implementation is based upon the retailers’ investment, which is matched by a fund created by IDH, Rabobank Foundation, a Dutch financial cooperative, and ICCO, Interchurch Organization for Development Cooperation.
Partners in the program
Private partners: IKEA, Adidas, Marks & Spencer, H&M, Levi Strauss & Co., Nike and Walmart
Implementing partners: WWF, Solidaridad, CottonConnect, Trident, Arvind, AFPRO, ACF and ABRAPA
Funders: The Sustainable Trade Initiative (IDH), Rabobank Foundation and ICCO