Better Cotton

Better Cotton is primarily a definition or description of how to produce cotton in a more sustainable manner. It is based on 6 basic principles:

Better Cotton Production Principles:

1. Better Cotton is produced by farmers who minimise the harmful impact of crop protection practices
2. Better Cotton is produced by farmers who use water efficiently and care for the availability of water
3. Better Cotton is produced by farmers who care for the health of the soil
4. Better Cotton is produced by farmers who conserve natural habitats
5. Better Cotton is produced by farmers who care for and preserve the quality of the fibre
6. Better Cotton is produced by farmers who promote decent work

While every Better Cotton farmer meets the above criteria, every producer that commits to growing Better Cotton also commits to the principle of continuous improvement. Which moves the industry ever closer to true sustainability.