adidas Exceeds Better Cotton Target in 2013 Sustainability Report

Announcements Thursday, April 17th, 2014

BCI Pioneer member, adidas, have released their 2013 sustainability report, entitled ‘Fair Play’. The report details their progress in sustainable materials use and in supplier audits and makes specific reference to their achievements using Better Cotton to date. Highlights include:

»       adidas surpassed its goal of using 15% Better Cotton by 2013, sourcing more than 23 percent of all cotton as Better Cotton.

»       By the end of 2013, adidas saved 50 million litres of water using the new technology ‘DryDye’ fabric in its production.

»       Energy management trainings sessions delivered a reduction in consumption at supplier level.

As a BCI Pioneer member, adidas have committed to source 100 percent of cotton across all product categories in all its brands as ‘more sustainable cotton’ by 2018. Read the report in full by clicking here.