Through an intense cooperation with a multi-stakeholder group of organisations, together we defined what a better, more sustainable way of growing cotton would look like. We call this definiton “Better Cotton”.
Now, for the first time, members of the global cotton supply chain are collectively addressing the negative impacts of mainstream cotton production by supporting this globally recognised definition, generating market demand for Better Cotton, and sharing information and knowledge to enable continuous improvement on everybody’s part.
In 2010-11, Better Cotton farmers in four countries (Brazil, India, Mali and Pakistan) produced their first harvests of this product.
The training and support of farmers is managed by our Implementing Partners, who are BCI members and have experience and contact with farmers in a particular region. They, in turn, often work with additional local partners. In this way, we use existing expertise and infrastructures.
Our ongoing activities focus on getting increasing numbers of farmers (and producer organisations) to commit to growing Better Cotton, collecting and processing the vast amount of information that flows up from the producers, managing the monitoring and evaluaton process, ensuring adequate take-up through the supply chain, and promoting and facilitating the adoption of Better Cotton practices wherever cotton is grown.