Why don’t you just charge brands a premium and pass that directly to the farmers?

The BCI purposely avoids any discussion of pricing or premiums.  Prices are set in global markets and reflect a wide range of variables such as product availability, quality, counter-party risk, currency risk, transport costs, terms of payment, etc.   BCI does not intervene on this level, and as we aspire to be a mainstream, sustainable commodity, we want to avoid the risk of premiums, which often position eco-products into a niche, top-end category.

Instead of premiums, Better Cotton focusses on lowering costs to the farmer through reduced inputs of pesticides and inappropriate use of synthetic fertilizers, and improved yields through better agricultural practices.