Why doesn’t BCI just promote organic cotton?

The Better Cotton Standard System is a holistic agricultural management system, and does not promote any specific technology or base methodology. The Better Cotton Standard System seeks to build on the strengths of whatever base methodology that the local farmer chooses, provide information about options, and then work collaboratively to improve the economic, environmental and social impacts associated with that production system.

The well-documented beneficial results that have been achieved by the adopters of Better Cotton speak to the efficacy of this approach.

We feel this ‘inclusive’ attitude with respect to the various farming methods available provides the best platform to achieve the environmental and social improvements we seek on a global scale.